Privacy Policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as „data”) within our online offering and the associated websites, features and content, as well as external online presence, e.g. our social media profile (hereinafter collectively referred to as the „online offering”). With regard to the terminology used, such as „processing” or „data controller”, we refer to the definitions contained in Art. 4 of the General Data Protection Regulation (GDPR).

Data controller

Pferde Verstehen – Catherin Seib
Trimelkel 30
24536 Tasdorf
Germany
mail@pferde-verstehen.de
Link to the company imprint: http://www.pferde-verstehen.de/impressum/

Types of data processed:

– personal data (e.g. names, addresses).

– contact data (e.g. e-mail, phone numbers).

– content data (e.g. text entries, photographs, videos).

– usage data (e.g. visited websites, interest in content, access times).

– meta/communications data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offering (the data subjects are hereinafter referred to as the „users”).

Purpose of processing

– Provision of the online offering, its functions and contents.

– Answering contact requests and communication with users.

– Security measures.

– Coverage measurement/marketing

Terminology Used

„Personal data” shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as the „data subject”); a natural person is considered as identifiable, when he/she can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

„Processing” shall mean any operation or set of operations which is performed upon personal data, whether or not by automated means. The term ranges far and includes virtually every handling of data.

„Pseudonymisation” shall mean the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the involvement of additional information, provided that such additional information is kept separate and subject to technical and organizational measures, which ensure that the personal data are not assigned to an identified or identifiable natural person.

„Profiling” shall mean any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or change of location of that natural person.

„Data controller” shall mean the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

„Processor” shall mean a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.

Relevant Legal Bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. If the legal basis is not stated in the Privacy Policy, the following applies: The legal basis for obtaining consents is Art. 6 sec. 1 let. a and Art. 7 GDPR, the legal basis for the processing in order to perform our services and execute contractual measures as well as to response to inquiries is Art. 6 sec. 1 let. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 sec. 1 let. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 sec. 1 let. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, as a legal basis Art. 6 sec. 1 let. d GDPR shall apply.

Security Measures

In accordance with Art. 32 GDPR and having regard to the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different occurrence probabilities and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also established procedures to ensure the exercise of data subject rights, data deletion and response to threats concerning data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology engineering and privacy-friendly default settings (Art. 25 GDPR).

Collaboration with Processors and Third Parties

If, within the context of processing, we disclose data to other persons and companies (processors or third parties, see below), transmit it to them or otherwise grant access to the data, this will be done only on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in acc. with Art. 6 sec. 1 let. b GDPR is required for performing the agreement) that you have consented to, a legal obligation to do so or on the basis of our legitimate interests (e.g. the use of agents, webhosts, etc.).

If we commission third parties to process data on the basis of a so-called „Data processing agreement”, this is done on the basis of Art. 28 GDPR.

Rights of Data Subjects

You have the right to ask for confirmation as to whether the respective data is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR you have the right to demand the completion or the correction of the incorrect data relating to you.

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.

You have the right to demand the obtainment of the data relating to you, which you have provided to us in accordance with Art. 20 GDPR and request their transmission to other data controllers.

According to Art. 77 GDPR, you also have the right to lodge a complaint to the competent supervisory authority.

Right of Withdrawal

You have the right to withdraw your consent in acc. with Art. 7 sec. 3 GDPR with effect for the future

Right of Objection

You can object to the future processing of data relating to you in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct advertising purposes.

Cookies and Right of Objection in Direct Advertising

„Cookies” shall mean small files that are stored on users‘ computers. Within the cookies different information can be stored. A cookie is primarily used to store the information about a user (or a device on which the cookie is stored) during or after his/her visit to an online offering. Temporary cookies or „session cookies” or „transient cookies” shall mean cookies that are deleted after a user leaves an online offering and closes his/her browser. In such a cookie can e.g. the contents of a shopping cart in an online shop or a login status be saved. The term „permanent” or „persistent” refers to cookies that remain stored even after the browser has been closed. This way e.g. a login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for coverage measurement or marketing purposes. „Third-party cookies” shall mean cookies that are offered by providers other than the data controller who manages the online offering (otherwise, if it is only their cookies, this is called a „first-party cookies”).

We can use temporary and permanent cookies and inform about this in our Privacy Policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this online offering.

A general objection to the use of cookies used for online marketing purposes can be explained in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that in such case not all functions of this online offering may be used.

Deletion of Data

The data processed by us are deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless explicitly stated in this Privacy Policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other and lawful purposes, its processing will be restricted. That shall mean the data is blocked and not processed for other purposes. This applies e.g. for data that must be retained for commercial or tax reasons.

Business-related Processing

In addition, we process

– contract data (e.g. subject matter of the contract, term).

– payment data (e.g. bank account, payment history)

from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing and advertising.

Contractual Services

We process the data of our contractual partners and interested parties as well as customers in accordance with Art. 6 sec. 1 let. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed, the nature, scope, purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g. services received, contract contents, contractual communication, names of contact persons) and payment data (e.g. bank accounts, payment history).

In principle, we do not process special categories of personal data, unless they are part of a contracted or contractual processing.

We process data which are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their indication, if this is not evident for the contractual partners. Disclosure to external persons or companies will only be made if required by a contract. When processing the data provided to us within the framework of an agreement, we act in accordance with the instructions of the customer as well as the legal requirements.

As part of the use of our online services, we can store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is required to pursue our claims acc. to Art. 6 sec. 1 let. f. GDPR or there is a legal obligation in acc. with Art. 6 sec. 1 let. c. GDPR.

The data will be deleted if the data is no longer required for the fulfillment of contractual or statutory care responsibilities and for handling any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise the statutory retention requirements apply.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks and organisation of our business, accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of performing our contractual services. The processing principles are Art. 6 sec. 1 let. c. GDPR, Art. 6 sec. 1 let. f. GDPR. The processing affects customers, interested parties, business partners and website visitors. The purpose and our interest in processing lies in administration, financial accounting, office organization, data archiving, that is, tasks that serve to maintain our business activities, perform our responsibilities and provide our services. The deletion of data in view of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other billing centres and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organisers and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

Usage of Emoticons and Smileys

Our WordPress blog uses graphic emoticons (or smileys), i.e. small graphical files that express feelings sourced from external servers. The providers of the server collect here the IP addresses of the users. This is necessary so that the emoticon files can be transmitted to the users‘ browsers. The emoticon service is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Automattic Privacy Notice: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which to our knowledge are so-called content delivery networks, that is, servers that only provide fast and secure transmission of the files and the personal data of the users are deleted after the transmission.

The use of emoticons takes place on the basis of our legitimate interests, i.e. interest in an attractive design of our online offering acc. to Art. 6 sec. 1 let. f. GDPR.

Making Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the information provided by the user to process the contact request and its handling is processed in acc. with Art. 6 sec. 1 let. b. (in the context of contractual/pre-contractual relationships), Art. 6 sec. 1 let. f. (other requests) GDPR. User information can be stored in a Customer Relationship Management System („CRM System”) or comparable inquiry organization.

We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.

Hosting and E-mail Delivery

The hosting services of Host Europe GmbH, Hansestrasse 111, 51149 Köln (operating company) used by us serve the provision of the following services: To operate this online offering we use infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services.

In doing so we, or our hosting provider, process personal, contact, content, contract, usage, meta and communication data of customers, interested parties and visitors to this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering in acc. with Art. 6 sec. 1 let. f GDPR in conjunction with Art. 28 GDPR (conclusion of processing contract).

Online Presence in Social Media

We maintain online presence within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When visiting the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, we process users‘ data as long as they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

Integration of Services and Contents of Third Parties

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 let. GDPR), we make use of content or services offered by third-party providers in order to integrate their content and services, such as videos or fonts (collectively referred to as „content”).

This always assumes that the third-party providers of this content recognise the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We are trying to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as „web beacons”) for statistical or marketing purposes. The „pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among others, technical information about the browser and operating system, linking web pages, visiting time, and other information regarding the use of our online offering, as well as may be linked to such information from other sources.

edoobox

To be able to make bookings for our courses, we use the edoobox service by Etzensperger Informatik AG, Kirchweg 24, CH-3366 Bettenhausen (operating company). Edoobox uses personal data only to provide the „Book courses” service. Edoobox principally does not pass on personal information. A transfer will only be made, if (i) an offer is booked, then the data, if necessary, will be transferred to the provider of the event, (ii) the participant or organizer gives his explicit consent; (iii) in the opinion of the service provider, there is a legal obligation to pass it on; (iv) it is necessary to safeguard the security of other edoobox users; (v) it is necessary to enforce the terms and conditions or the rights of the service provider or to perform investigations. Employees of Edoobox are obliged to observe secrecy and to comply with the provisions of applicable data protection laws.

The data controller has integrated components of the Facebook company on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that typically allows its users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange opinions and experiences, or allows the Internet community to provide personal or business-related information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The data controller for the processing of personal data, if a data subject lives outside the US or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component, and causes a representation of the corresponding Facebook component to download. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage of our website visits the data subject. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated in our website, for example the „Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

If the data subject is logged in to Facebook at the same time as accessing our website, Facebook always receives information via the Facebook component that the data subject has visited our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the data subject, it can prevent the transfer by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/ provides information on the collection, processing and use of personal data by Facebook. It also explains which configuration options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which enable suppressing data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that typically allows its users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange opinions and experiences, or allows the Internet community to provide personal or business-related information. Google+ allows social network users to create private profiles, upload photos and socialize via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button, and causes a representation of the corresponding Google+ button to download. As part of this technical process, Google receives information about which specific subpage of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.

If the data subject is simultaneously logged into Google+, Google recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage of our website visits the data subject. This information is collected through the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google will store the Google+1 recommendation of the data subject and make it publicly available in accordance with the conditions accepted by the data subject. A Google+1 recommendation made by the data subject on this website will be subsequently stored and processed combined with other personal information, such as the name of the Google+1 account used by the data subject and the stored photo in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or elsewhere, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing a variety of Google’s services.

If the data subject is logged in to Google+ at the same time as accessing our website, Google always receives information via the Google+ button that the data subject has visited our website; this happens regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not wish to transfer personal data to Google, he/she can prevent such transmission by logging out of their Google+ account before visiting our website.

Further information and Google’s applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/. Further Google tips on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos, and also redistribute such data to other social networks.

The operating company of Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component, and causes a representation of the corresponding Instagram component to download. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into Instagram, Instagram recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage visits the data subject. This information is collected through the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transferred this way are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

If the data subject is logged in to Instagram at the same time as accessing our website, Instagram always receives information via the Instagram component that the data subject has visited our website; this happens regardless of whether the data subject clicks on the Instagram component or not. If such a transfer of this information to Instagram is not wanted by the data subject, it can prevent the transfer by logging out of their Instagram account before visiting our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/

The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in, which offers additional functions to the operator of a website, which is built on WordPress. Among other things, Jetpack allows the website operator an overview of the visitors to the site. By displaying related articles and publications or the ability to share content on the site, it is also possible to increase visitor numbers. In addition, security features are integrated into Jetpack so that a Jetpack-using website is better protected against brute-force attacks. Jetpack also optimizes and speeds up the loading of images built into the website.

The operating company of the Jetpack plug-ins for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the data subject. What cookies are, has already been explained above. By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which an Jetpack component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component for analysis purposes to submit to Automattic. As part of this technical process, Automattic receives information about data that will subsequently be used to compile an overview of the website visits. The data obtained is used to analyse the behaviour of the data subject who accessed the data controller’s website and is evaluated with the aim of optimizing the website. The data collected through the Jetpack component will not be used to identify the data subject without first obtaining the specific explicit consent of the data subject. The data will also be reported to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing collection of data generated by the Jetpack cookie relating to the use of this website as well as the processing of this data by Automattic/Quantcast. For this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection will be placed on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

By setting the opt-out cookie, however, it is possible that the website of the data controller is no longer fully usable for the data subject.

Automattic’s applicable privacy policy can be found at https://automattic.com/privacy/. Quantcast’s applicable privacy policy can be found at https://www.quantcast.com/privacy/.

The data controller has integrated components of Xing on this website. Xing is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. The individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which a Xing component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component, and causes a representation of the corresponding Xing component to download. Further information about the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into Xing, Xing recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage of our website visits the data subject. This information is collected through the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject activates one of the Xing buttons integrated on our website, for example „Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

If the data subject is logged in to Xing at the same time as accessing our website, Xing always receives information via the Xing component that the data subject has visited our website; this happens regardless of whether the data subject clicks on the Xing component or not. If such a transfer of this information to Xing is not wanted by the data subject, it can prevent the transfer by logging out of their Xing account before visiting our website.

The data policy published by Xing, which is available at https://www.xing.com/privacy provides information on the collection, processing and use of personal data by Xing. Moreover, Xing has posted privacy notices for the XING Share button at https://www.xing.com/app/share?op=data_protection.

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to set video clips for free and other users for free viewing, rating and commenting. YouTube allows the publication of all types of videos, meaning that both complete film and television broadcasts, as well s music videos, trailers or user-made videos are available via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

By visiting any of the individual pages of this website, which is operated by the data controller responsible for processing and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component, and causes a representation of the corresponding YouTube component to download. Further information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into YouTube, YouTube recognizes by visiting a subpage containing a YouTube video, which specific subpage of our website visits the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

If the data subject is logged in to YouTube at the same time as accessing our website, YouTube and Google always receive information via the YouTube component that the data subject has visited our website; this happens regardless of whether the data subject clicks on the YouTube video or not. If such a transfer of this information to YouTube and Google is not wanted by the data subject, it can prevent the transfer by logging out of their YouTube account before visiting our website.

The data policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/ provides information on the collection, processing and use of personal data by YouTube and Google.

Vimeo

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google’s data usage settings for marketing purposes (https://adssettings.google.com/.).

Legal Basis of Processing

Art. 6 I let. a GDPR serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the delivery of goods or the provision of any other service or return service, processing shall be based on Art. 6 I let. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I let. c GDPR. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance fund data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I let. d GDPR. Ultimately, processing operations could be based on Art. 6 I let. f GDPR. On this legal basis are based processing operations that are not covered by any of the above legal bases, if processing is necessary to safeguard the legitimate interests of our company or a third party, as long as the interests, fundamental rights and fundamental freedoms of the data subject do not prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, it considered that a legitimate interest could be adopted if the data subject is a customer of the data controller (recital 47, sentence 2, GDPR).

Legitimate Interests in the Processing that are Being Pursued by the Data Controller or a Third Party

Based on Article 6 I let. f GDPR, the processing of personal data is our legitimate interest in conducting our business for the benefit of all our employees and our shareholders.

Period of Storage of Personal Data

The criterion for the period of storage of personal data is the respective statutory retention period. After this period, the respective data will be routinely deleted, if they are no longer required to the fulfillment of the contract or to initiation of a contract.

According to legal regulations in Germany, the retention is made in particular for 10 years according to §§ 147 sec. 1 of the Regulation of Taxation (AO), 257 sec. 1 no. 1 and 4, sec. 4 of the German Commercial Code (HGB) (books, records, management reports, accounting records, trading books, documents relevant to taxation, etc.) and 6 years according to § 257 sec. 1 no. 2 and 3, sec. 4 HGB (commercial letters).

According to legal regulations in Austria the retention is made in particular for 7 years according to § 132 sec. 1 of the Federal Fiscal Code (BAO) (accounting records, receipts/invoices, accounts, documents, business papers, statement of income and expenses, etc.), for 22 years in relation with property and for 10 years in case of documents related to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS ) is used.

Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may result from contractual arrangements (e.g. details of the contracting party). Sometimes it may be necessary for the conclusion of contract that the data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal data when our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of any personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of the non-provision of the personal data.

The Existence of Automated Decision-making

As a responsible company we refrain from automatic decision-making or profiling.